A New Standard for Innovation
At DayDayCook, innovation isn’t just on the plate—it’s in our DNA. From redefining how modern consumers engage with Asian cuisine, to now reimagining the future of corporate finance, DDC is boldly evolving. As the first female-founded food company to adopt Bitcoin as a core treasury strategy, we’re proving that legacy brands can lead in the digital age.
+ Our Story
DDC began in 2012 as a pioneer in digital food content. We scaled into a global portfolio of authentic, Asian-inspired food products. But our journey doesn’t stop at culinary innovation. In 2025, we became one of the first and fastest-growing NYSE-listed consumer companies to adopt Bitcoin as a core treasury asset.
Why? Because we believe innovation extends beyond the product. In a world of inflation, over-leveraged systems, and fiat fragility, Bitcoin offers financial clarity and long-term protection. By transforming our treasury strategy, we’re also transforming what it means to be a modern company—building a business that compounds value, creates transparency, and leads with integrity.
We’re not just holding Bitcoin. We’re pioneering a new model where a community-first food brand becomes a Bitcoin-native enterprise—one that connects culture, capital, and conviction.